How to Complain Infringement on Taobao.com after It Moved out of “Notorious Markets” List

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(By Albert Chen & Huang Mengren) As said in a news report, the trade representative recently announced Taobao.com is removed from US notorious market list, and that could be contributed to Taobao.com’s effort in the last year, including the cleaning up on the website under the cooperation with the right holders and the industry association.

Really, in the last year, we have noticed the endeavor from Taobao.com. The website has executed a MEMO with MPAA, Motion Picture Association of America, to combat any illegal sales of the works registered in MPAA. And also we have seen the it launched the system of spot check over all the products sold on it, the IPR protection platform, and the amendment on IPR articles in Taobao Rules in accordance with its experience on IPR protection and the trend of the market.

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Why Nippon Lost Its Lawsuit against Trademark Infringement by Taobao Sellers?

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(By Luo Yanjie)In March 2011 the globally well-known paint producer Nippon Paint Co. Ltd. (“Nippon”), discovered Zhanjin Company had set up a shop on Taobao.com, the biggest online market in China, and had been using Nippon trademarks, ads and trade dress concerning Nippon products with no approval or license from it. With no reply from Taobao.com after filing a complaint, Nippon sued Zhanjin and Taobao in court, and yet the complaint was rejected by the judge. Dissatisfied with this result, Nippon made an appeal to the Shanghai No.1 Intermediate People’s Court, who ruled that the adoption of Nippon’s trademark by Zhanjin is for product information display only, and it could lead to no likelihood of confusion among the public. In addition, the court ruled that no commercial interests of the plaintiff would be damaged. Based on these rulings, the alleged trademark infringement claim could not be established, and therefore the original decision was maintained.

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Jurisdiction of the Criminal Investigation by Police in the Taobao Malicious Reviewer Case

(You Yunting) In the widely-covered corporate espionage dispute between Sany Heavy Industry (“Sany”) and Zoomlion Heavy Industry Science & Technology Development Co., (“Zoomlion”), Sany has criticized the Hanshou Public Security Bureau (“Police”) in Changde City, Hunan Province, stating that it did not have jurisdiction to investigate the case and that its investigation was in violation of the law. The Hanshou Police, however, replied there is no problem with it handling this investigation. As of now, there has been no final decision in the case, but the jurisdiction issue it has raised has captured the public attention. Coincidently, the author also believes that there are Police jurisdictional issues in the recent Tabao malicious review extortion case.

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Analysis on the Different Infringement Liabilities of Taobao Market and Tmall


Recently, the attorneys of Bridge IPR Commentary were interviewed by “China Intellectual Property “, an IPR magazine in China, and the details are as follows:

1. Taobao Market and Tmall are both the separate channels of Taobao, and Tmall was established after Market and now have its own domain name. Then is there any difference between Taobao Market and Tmall?

Unlike the stores in the Market applied by individual merchants with a relatively low threshold, the qualification for Tmall is much stricter for only licensed corporations could run the business in it, furthermore, the service of changing or refunding, after service and invoice are also demanded. Currently, the famous brands operating in Tmall include Lenovo, Haier, Nike and other well-known brands, which are similar to brand stores guaranteeing in service quality.

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How to Combat Knockoffs on Taobao.com

Highlights: Introduce the way for foreign trademark, patent and copyright owners to combat knockoffs on Chinese biggest online sales website Taobao.com

Taobao.com, the biggest online transaction website in China, signed the copyright protection memo with International Intellectual Property Alliance (IIPA) in Beijing on 1st, Sep., promising to combat infringement on copyright. (news related, in Chinese)

In 2010, the number of online products of Taobao.com has been more than 800 million, with trade volume of 400 billion. Just like eBay, Taobao.com only provides the platform for online transaction instead of sale by itself.

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Key Points that Performers Should Know When Protecting Themselves from Internet Portrait Right Infringement

(By Lv Xuanxuan and Sun Yinuo) Back in September 2020, Beijing Internet Court published “Rules on Hearing and Deciding Internet Portrait Right Cases” (“Rules”) stating that unauthorized use of a person’s portrait in an advertorial should be deemed as infringement; unauthorized use of a recognizable portrait should be deemed as infringement; the popularity of the person in the portrait is important to calculate the amount of damages; false endorsement will result in more liabilities; and legal and reasonable use of portraits should not be deemed as infringement. According to statistics, the number of portrait right infringement cases, mostly connected with portraits of well-known public figures, especially celebrities in areas of entertainment, ranked immediately below the number of internet copyright infringement cases. Infringement of portrait right of “performers” in areas of entertainment is common. This article gives performers some advice on how to protect their rights in internet portrait right infringement cases to help them claim rights in an appropriate way and seek reasonable and effective remedies.

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Anti-Monopoly Actions Against Facebook and Legal Risks Incurred by Tencent Blocking its Rivals

The US Federal Trade Commission and others in 48 states and areas in the US filed anti-monopoly actions against Facebook for its acts of blocking access of its rivals’ apps to the application programming interface of its open platform. Actually, such acts are very common and even more serious in China. For example, WeChat developed by Tencent blocked APIs of open platforms of apps and domain names of many of its rivals.

Acts of platform companies blocking others do much damage to orderly competition and could harm or even destroy medium and small size startups. Let’s see what we can learn from the Facebook anti-monopoly action case to prevent monopolies among Chinese platforms.

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Conditions You Should Meet for Free Use of Alibaba Fonts

Alibaba recently published a new type of fonts known as “Alibaba Puhui” and announced that its customers and people around the world are authorized to use the fonts for free. Actually, there are many legal risks in use of fonts. Let me tell you how to avoid or reduce these legal risks.

1.You can only use Alibaba Puhui fonts and cannot change them.

The legal statement on the platform of Alibaba fonts has made it clear that the fonts are free and can be used for commercial purposes but cannot be used by violating a law or published without due authorization. More importantly, Alibaba hasn’t given users the right to modify the fonts, unlike Siyuan fonts, another type of free open source fonts. The above legal statement[1] is as follows.

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Discussion of New Uses of the “Safe Harbour Principle” Based on Recent Cases

Article Fourteen of the Rules on Protection of the Right to Disseminate Information on the Internet provides that “a person may send a written notice requiring providers of storage space, searches, links and other internet services relating to a work, performance or audio or video product that the person believes infringes their right to disseminate information on the internet or causes their electronic information about management of their rights to be removed or changed remove or invalidate links to the work, performance or audio or video product”. Articles 22 and 23 of the Rules further provide that storage space, search, link and other internet services providers who have performed the removal obligations under the notice from the information owner do not need to pay compensation.

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For What Reason Should an E-Group Administrator Be Brought to Account for an Unauthorized Piece of Work Transmitted through the E-Group: Indirect or Direct Infringement?

(By Albert Chen)Last year Beijing Intellectual Property Tribunal dealt with an infringement case involving a QQ group and made the same decision as the first-trial court that the group’s administrator should be responsible for the infringement, but with different reasons. Detailed analysis of differences in the reasons for decision given by the two courts will help you answer the question of whether the group administrator should be brought to account for direct or indirect infringement.

Case Introduction

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Is It Illegal for WeChat to Block Sharing Link of Alipay?

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(By You Yunting) Recently, China Internet giant enterprises generated an intense competition during their hand-to-hand combat, but this time the main character is the Tencent which successively block sharing link with Alipay, Xiami Music App and NetEase Cloud Music App on its WeChat platform. It means that WeChat users could not use the mobile applications to link the contents of Alipay Red Envelope Gifting, Xiami App and NetEase Cloud Music App on its WeChat platform.

Afterwards, Tencent implied externally that the act of sharing link with Alipay Red Envelope Gifting is a malicious marketing and promotion on its WeChat platform, even a shattering experience, and its blocking should have something done with the uninstallation of WeChat Payment on Alipay platform (Chinese Link: http://tech.techweb.com.cn/thread-642700-1-1.html) For cutting off link with Xiami App and NetEase Cloud Music App, Tencent implied to have relationship with its content piracy (Chinese Link: http://tech.sina.com.cn/i/2015-02-05/doc-ichmifpx7018268.shtml).

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How Many Ways would be Available to Protect Online Copyright?

 (By You Yunting) Within the World Intellectual Property Day approaching, Zhihu.com invited me to answer some questions about the popularization of intellectual property rights with the second topic below regarding what channels of online copyright enforcement would be available in China.

Yesterday, we discussed what are the difficulties in the online copyright enforcement in China. With different types of infringement, today I will discuss how to protect online copyright. Actually, there are three channels consisting of online criticism, complaints and litigation.

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