Recently, the attorneys of Bridge IPR Commentary were interviewed by “China Intellectual Property “, an IPR magazine in China, and the details are as follows:

1. Taobao Market and Tmall are both the separate channels of Taobao, and Tmall was established after Market and now have its own domain name. Then is there any difference between Taobao Market and Tmall?

Unlike the stores in the Market applied by individual merchants with a relatively low threshold, the qualification for Tmall is much stricter for only licensed corporations could run the business in it, furthermore, the service of changing or refunding, after service and invoice are also demanded. Currently, the famous brands operating in Tmall include Lenovo, Haier, Nike and other well-known brands, which are similar to brand stores guaranteeing in service quality.