iPad Trademark Dispute: Amazon China Stops Selling iPad on Demand of Apple

As reported by Sina Tech, Amazon China (NASDAQ: AMZN) and Suning (SZSE: 002024), one of the major home appliance retailers in China, withdrew Apple (NASDAQ: AAPL)’s iPad and stop the sale of the device from 14th February night. By relative officers from Amazon’s statement, the withdrawal is on the notice of Apple and also it’s the adjustment on its sales strategy. Meanwhile, Apple has not made any comments on the issue for whether it has any connection with iPad trademark dispute; also Apple’s staffs refuse to reply too.(as shows in the picture above, only MOTO and SAMSUNG product are searched when typing in iPad on Amazon China)

Currently, there could search no information on Amazon China’s website for iPad, and also it shows no iPad for sale on Suning’s website. Nevertheless, on the other hand, Dangdang.com (NASDAQ: DANG) and Gome (SEHK: 493), another major home appliance retailer in China, maintain the sale of iPad, so does Apple online Store and Apple retail store in Beijing.

With the heating dispute on iPad trademark between Apple and Proview, there have been more than 20 local industry and commerce administrations got involved in the investigation around China, with the device has been detained already in some regions. However, as confessed by the attorney of Proview, Proview did not apply for the administrative ban on the online sale of iPad in Beijing where Amazon China is located; also he has no idea about Apple’s demand for the product withdrawal from the electronic commerce website.

We think that might be the measure by Apple against Proview in the dispute. Once Apple lost the litigation on Guangdong Higher People’s Court, it could only face two options, namely either to change the name of iPad or to purchase the iPad  trademark from Proview, while both parties still argues on the purchase price. Therefore, to stress on the opponent, the stop sale could be Apple’s strategy to compete in the dispute, also by which to alert Proview that the mark owned by it could be less valuable shall Apple changed the name of iPad.

Our related posts:

  1. No “iPad” Chinese trademark right for Apple after payment in the transaction, and our analysis——the Key points to the trademark transaction under the frame of China laws
  2. According to China Court’s First Instance Judgement, Apple Loses the iPad Trademark
  3. How to apply for the trademark registration in China?
  4. How to apply for the trademark record in China custom?
  5. How to improve the success rate of trademark registration in China?
  6. How to handle the trademark refusal?
  7. How to renew the trademark in China?

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