(By You Yunting) Since the advent of the commercial internet, traditional media outlets has developed two principal revenue models centered on user clicks: ad revenue and paid subscriptions. However, the emergence of AI-powered search, particularly Retrieval-Augmented Generation (RAG), enables users to obtain answers directly without clicking through to source websites. This structural shift has triggered widespread litigation against RAG-based AI platforms, ranging from copyright infringement claims to antitrust actions. For many incumbents, litigation has become the default recourse.