Why Did Using a Literal Meaning of “智慧背囊” be Judged Trademark Infringement?
(By You Yunting) Introduction to the Case:
Appellant (1st defendant at first instance): Qingdao Publishing House
Respondent (plaintiff at first instance): Shandong Shiji Tianhong Education Technology Co., Ltd (the “Tianhong Education”)
2nd Defendant at first instance: Beijing Readbuy Tianxia Information and Technology Co., Ltd (the “Readbuy”)
Court of first instance: Beijing Fengtai District People’s Court No.: (2014)丰民初字第03829号
Court of second instance: Beijing No.2 Intermediate People’s Court No.: (2014)二中民(知)终字第10356号