Blizzard Suing against “WoW” Regredit and Chinese Law on Anti-Regredit

Highlights: Civil litigation as Blizzard uses this time is rarely adopted by Chinese game companies as a way to combat against game regredit. With the same logic as those game players who would rather choose regredit, those companies would rather choose another way, in their opinion, more convenient, quick, efficient and be once for all, for why they shall choose a more time and expense costing solution? Actually, Chinese game companies generally combat against the haunting regredit by directly reporting the cases to the police, charging the creators of regredit for crime of illegal business specified in the Criminal Law.

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What Has The UGG Trademark Application in China Told us?

—How to Comprehensively Protect Application for Famous Brands’ Trademarks

Recently some Chinese media have reported that many B2C websites such as 360buy are selling the alleged knockoff UGG snow boots. The Deckers Outdoor Corporation (the “Deckers”), the manufacturer of UGG Australia, claims its exclusive ownership of the UGG trademark and those boots promoted and sold in the name of UGG but without its license are counterfeits. In today’s post, Bridge IP Law Commentary would analyze the dispute of UGG trademark by relevant China laws and regulations.

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