(By You Yunting) While driving with a map application for navigation, the user’s phone suddenly displays a splash ad that jumps to another application. When the user tries to close it but fails repeatedly, panic sets in, and an accident occurs. Recently, a user who experienced such an incident asked online: “Can the map application be held accountable for the accident?” This question has sparked extensive public discussion. Coincidentally, regulatory authorities have recently launched a nationwide campaign against problematic splash ads, with particular emphasis on those that cannot be closed or that jump without user consent. Today I will examine the issue and my preliminary conclusion is that map service providers may bear some liability, depending on the circumstances, while the driver shall in all likelihood remain primarily responsible.