As “Changing Face Images” Becomes a Hot Issue, Can ZAO Use Portraits of Its Users at Its Own Discretion by the User Agreement?

There is a widespread distrust in high tech companies around the world since the scandal of the Cambridge Analytic information of Bookface broke out. A user agreement for ZAO, a Chinese-made app for changing human face images in videos became a hot issue on the internet the other day because of its provision that no person can use the app without giving the right to use their face images permanently. Many people thought that the app developer Changsha SHEER Network Technology Inc. (“ZAO Company”) infringed the user’s portrait right and privacy.

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