China Laws and Regulations Update in April 2023

1. Internet Advertisement Regulations

Promulgated by State Administration for Market Regulation

Promulgation date: 20 March 2023

Implementation date: 1 May 2023

Document number: SAMR Order 72

The Rules further clarifies responsibilities of advertisement owners, internet advertisement managers and publishers and internet information service providers; actively addresses social concerns, includes provisions relating to pop-up ads, splash ads and ads published by smart device; further specifies advertisement regulatory rules in key areas, including “advertorials”, internet advertisements containing links, cost-per-click, algorithm recommended or live stream advertisements and ads indirectly published subject to approval; adds provisions relating to jurisdictions over advertising sponsors. It establishes a system that supports regulation and law administration in internet advertising and energizes the orderly growth of the internet advertising industry. (Source: SAMR website)