Smart Home, Hidden Marks: How Apple Keeps Its Trademarks Under Cover?

(By You Yunting) Since John Ternus assumed the role of CEO, Apple has been preparing a significant push into smart home devices. One media outlet, MacRumors, speculated that Apple’s special event on October 13, themed “Welcome Home”, would likely introduce a device named Home View, along with an all-new operating system named Home OS. The reason these two names have come under the spotlight is that two shell companies with unidentified shareholders—believed to be acting on Apple’s behalf—have filed trademark applications for them. Although the names were leaked through this trademark filing channel, Apple’s legal team is not to blame. On the contrary, they deserve a pat on the back for having done their best to delay the disclosure.

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