Tag Archives: Shenzhen Proview

Is It Worth for Apple to Pay $60M for iPad Trademark?

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According to the media report, the Guangdong People’s High Court announced on the 2nd of July that Apple has concluded a mediation agreement with Proview in the iPad battle, which will be finally settled with the trademark transferred to Apple on its payment of $ 60 million. After the news, the settlement amount of $ 60 million offered by Apple has soon been the focus of the public, and in this essay, we would like to discuss has Apple gained a bargain in the settlement?

For Apple, the payment may be less than its value for the following reasons:

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Latest News of iPad Battle: Shenzhen Court Refused Bankruptcy Application against Shenzhen Proview

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According to the news from China Daily (note: the link is in Chinese), there’s new progress in the iPad battle between Apple and Proview, and just like our past judgement, for the value of iPad trademark is impossible to estimate, the Shenzhen Intermediate People’s Court recently adjudicated the refusal on Taiwan Fubon Insurance’ s application on the bankruptcy liquidation of Shenzhen Proview.

Taiwan Fubon Insurance applied the bankruptcy liquidation to the Shenzhen Intermediate People’s Court on Shenzhen Proview who failed to clear the debt due and being insolvency. After the investigation, the court takes Shenzhen Proview as the only legal owner of iPad trademark for the mark is still registered under the name of Shenzhen Proview. Currently, Shenzhen Proview’s intangible asset are remained un-estimated with its value not determined, and thus it could not decide whether Shenzhen Proview is trapped in insolvency and enable to pay its debt; therefore the court adjudicated the refusal of Taiwan Fubon Insurance.

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Why Shenzhen Proview Will Not Be Bankrupt Immediately?

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According to the report from the Beijing News (note: the link is in Chinese), Shenzhen Proview, the company battling against Apple in the iPad trademark dispute has been applied for bankruptcy clearance by its debtor Taiwan Fubon Insurance (Fubon), who first applied for the bankruptcy to Shenzhen Intermediate Court in June of 2011 and sent the written notice to urge the acceptation on 20th February, 2012.

According to the Enterprise Bankruptcy Law, “where an enterprise legal person fails to pay off its debts, and that if its assets are not enough to pay off all the debts or if it is obviously incapable of paying off its debts, its debts shall be liquidated in accordance with the provisions of the present Law.” That is to say the bankruptcy could only be applicable when the company’s assets are not enough to pay off its debts or it’s obviously incapable to pay off its debts. In the case, it’s arguable to say Shenzhen Proview is under such situations. For one hand, Fubon claims Shenzhen Proview has not made the payment on its debt and seems to be incapable to make the payment, while on the other hand, Shenzhen Proview disclaimed the accusation and insisted the iPad trademark is valuable enough to clear all the debt once it could be realized, and therefore it shall not be liquidated under the bankruptcy procedure.

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Where Apple’s Confidence Comes from in iPad Trademark Dispute?

For the battle between Apple and Proview, we think the only way to guarantee the mutual benefit is the conciliation, in which Apple could continuously use the iPad trademark and Proview could gain the transfer fee thereby, otherwise it will leave nothing for the creditors of Proview while Apple still holds its leeway.(the image today is the showcase of a Apple retailer in Shanghai)

On the evening of 14th February, Apple pulled iPad from Amazon China and halted its stop. Also Apple stated that “We bought Proview’s worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China”. All these show that Apple determines to hold its hard line in the battle over the iPad name, and even may stop the sale of the device. Then why shall Apple be so hard? The reasons may be the follows:

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