Analysis on Advantages and Disadvantage of Trademark Full-class Registration in China

By Albert Chen

We posted to discuss what classes shall DOTA like online game to register their trademarks several days ago. In a country like China where the infringement is not rare, it’s suggested to apply the trademark in relevant classes as many as possible, and today we would like to discuss the way to make the strategy on trademark and the advantages and disadvantages of the full-class registration of trademarks.

I. The full registration of trademarks is suggested for the current condition in China

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DOTA: Which Trademark Classes Shall Apply for Online Game in China?

By Albert Chen

By the local news report in China, at the settlement of the dispute between Blizzard and Valve on the DOTA trademark (Please CLICK HERE for our past post on it), a new battle over “DOTA” has begun. A local registered company in Shandong Province in East China recently lettered to online shopping website like Taobao.com, claiming it has full right to use the trademark of “DOTA” in class 25, which covering clothes, shoes and hats. Also, the company presented the certificate to the trademark right with the letter. Therefore, the company accused the websites the infringement for selling the clothes with DOTA marked on it. For the news, we retrieved the database of Trademark Office of PRC, and by the check, the trademark does belong to Wang Yongbao, the name indicated on the certificate, while it remains unknown through which methods does the company get the license to use the trademark from Wang. Meanwhile, it also comes to our attention that, in addition to Wang, the trademark of DOTA has been registered under other individuals or units’ name in different classes, involving Zheng Miao in Class6 and Ningbo Jiangbei District Dong Tai Clothing Co., Ltd., in Class 26, etc.

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How to Protect the Angry Birds Brand in China?

——It is important to get a localized trademark application program.

The China Industry and Commerce News reported that the developer of the game Angry Birds, ROVIO MOBILE OY (ROVIO) hasn’t yet applied for any Chinese trademark such as “愤怒的小鸟” of the trademark “ANGRY BIRDS”, but only has applied the trademark “ANGRY BIRDS” and the figure trademark of a angry birds for international extension on the No. 9、16、28、41 classifications of goods and services. Therefore, ROVIO company will face great challenges on trademark protection of “ANGRY BIRDS “in China. Bridge IP Lawyer Commentary would aware the foreign enterprises and individuals who want to apply for trademark registration in China of the following two aspects.

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