AI Face-Swapping Infringement: How to Defend Your Rights in China?

(By You Yunting) Recently, an AI face-swapping scandal on the Hongguo short-drama platform has attracted widespread public attention. The likenesses of multiple ordinary individuals have been AI-generated and used in short dramas on the platform without authorization: some were edited into lewd and greedy villains roles in the drama Taohuazan (English translation: Peach Blossom Hairpin) , while others were directly made the leading actress. While celebrities make headlines when their faces are misused, ordinary people often don’t even know they’ve been cast. Infringers count on you not discovering the infringement, or being too reluctant to sue even if you find out, or that the compensation awarded will be negligible. Today, we will explain how to enforce your rights on your own, with three core steps: evidence collection, complaint, and litigation.

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