Does Kingdoms Kill Game Infringes Olympic Champions’s Name Right?

By Albert Chen

To use famous person’s name as the game character could be deemed infringement? In recent, we found a case quarrelling in that dispute in China.

The popular online game Kingdoms Kill introduced Sun Yang and Ye Shiwen, the gold medal swimmer of China, as its game character with the upsurge of the recent closed international games. As stated by Bianfeng Company, the operator of the game, such virtualized figures would be withdrawn after August. Yet, on the other side, Ye’s father claimed they have make no license to Bianfeng on that game development. After reading the news, a question came up with me: is that infringing the rights of Sun and Ye? The following is my analysis: