Does Kingdoms Kill Game Infringes Olympic Champions’s Name Right?

By Albert Chen

To use famous person’s name as the game character could be deemed infringement? In recent, we found a case quarrelling in that dispute in China.

The popular online game Kingdoms Kill introduced Sun Yang and Ye Shiwen, the gold medal swimmer of China, as its game character with the upsurge of the recent closed international games. As stated by Bianfeng Company, the operator of the game, such virtualized figures would be withdrawn after August. Yet, on the other side, Ye’s father claimed they have make no license to Bianfeng on that game development. After reading the news, a question came up with me: is that infringing the rights of Sun and Ye? The following is my analysis:

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Is It Difficult to Combat Knockoff Games in China?

—comment on the game software infringement by China laws

Highlight: To introduce you the most common infringement against the online game and the methods by which the right owner could stop the infringement or to gain the profit by licensing the infringer.

As news reports, Shengtiantang, a China game company is complained and demanded to withdraw by Blizzard for the company’s developed game World of Starcraft on iOS platform, meanwhile, Apple has also noticed Shengtiantang of the no infringement evidence.

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