Analysis on Advantages and Disadvantage of Trademark Full-class Registration in China

By Albert Chen

We posted to discuss what classes shall DOTA like online game to register their trademarks several days ago. In a country like China where the infringement is not rare, it’s suggested to apply the trademark in relevant classes as many as possible, and today we would like to discuss the way to make the strategy on trademark and the advantages and disadvantages of the full-class registration of trademarks.

I. The full registration of trademarks is suggested for the current condition in China

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Attention matters on Registration of Game Trademark in China

With the development of Internet, the video game once again gains the popularity. For instance, the well known “Angry Bird” has enjoyed a global download volume of more than 500 million times, and the name of it has been widely known as a brand. Therefore, more and more game companies choose to register the game name as trademarks in order to protect their brands. And the followings are the tips from Bridge IP Law Commentary in trademark registration:

I. What kind of game names can be registered as trademarks? 

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