How to Protect the Angry Birds Brand in China?

——It is important to get a localized trademark application program.

The China Industry and Commerce News reported that the developer of the game Angry Birds, ROVIO MOBILE OY (ROVIO) hasn’t yet applied for any Chinese trademark such as “愤怒的小鸟” of the trademark “ANGRY BIRDS”, but only has applied the trademark “ANGRY BIRDS” and the figure trademark of a angry birds for international extension on the No. 9、16、28、41 classifications of goods and services. Therefore, ROVIO company will face great challenges on trademark protection of “ANGRY BIRDS “in China. Bridge IP Lawyer Commentary would aware the foreign enterprises and individuals who want to apply for trademark registration in China of the following two aspects.


Attention matters on Registration of Game Trademark in China

With the development of Internet, the video game once again gains the popularity. For instance, the well known “Angry Bird” has enjoyed a global download volume of more than 500 million times, and the name of it has been widely known as a brand. Therefore, more and more game companies choose to register the game name as trademarks in order to protect their brands. And the followings are the tips from Bridge IP Law Commentary in trademark registration:

I. What kind of game names can be registered as trademarks? 


Blizzard, Valve or Others, Who will get DOTA Trademark in China?

—Analysis of DOTA (the Defense of the Ancient) Trademark Dispute 

Highlight: Recently Blizzard voiced its concern over Valve’s attempt to trademark DOTA, a popular map of Warcraft III. Could Valve register the trademark, and what measures could Blizzard take to against Valve’s attempt? Bridge IP Commentary will give you our analysis. 

DOTA is the only officially recognized Warcraft RPG map by Blizzard Entertainment, who is furious about Valve’s attempt to trademark DOTA. “To us, that means that you’re really taking it away from the Blizzard and Warcraft III community and that just doesn’t seem the right thing to do” as commented by Rob Pardo from Blizzard.