The Chinese Automotive Industry is a Hotbed for Systematic Vertical Monopoly

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Abstract: Current regulations, created by ministries and commissions such as the National Development and Reform Commission (“NDRC”), formulate that automobile distribution should follow the hierarchy from sole distributor to brand distributors. This is to prevent in-fighting within the individual brand, however, the results is a legal hotbed for monopoly practices to eliminate or restrict competition.

(By You Yunting) According to Media’s reports, China Automobile Dealers Association (the “CADA”) recently confirmed that the CADA is actively cooperating with the NDRC’s anti-monopoly investigation. But a senior executive of CADA explained that the investigation is aimed at whether automobile manufacturing enterprises fixed the minimum sale prices to distributors, not about the issue of high profit of imported automobiles into China. Setting a high price for import automobiles is a business decision, and does not constitute as a monopoly conduct.

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NDRC should Further Improve the Transparency of Administrative Law Enforcement on Price Monopoly.

Abstract: Five Shanghai gold retailers fined for price manipulation because although they were supposed to be competing with each other, the retailers conspired to fix the price, which constitutes as a horizontal monopoly, a clear violation of the Anti-Monopoly Law. The reason behind the five gold retailers’ fines is that their practices of horizontal monopoly caused more severe harm to consumer’s legal interest and social orders than that of previous vertical monopoly on limitation of resale prices made by Mao Tai, Wu Liang Ye, and six milk powder manufacturers. However, what is puzzling about this fine is that the punishments for this horizontal monopoly violation made by the NDRC were inferior to that of vertical monopoly violation.

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Could Milk Powder Manufacturers Win the Lawsuits Against NDRC’ s Vertical Monopoly Penalty?

(By You Yunting) According to Chinese National Development and Reform Commission’s (“NDRC”) announcement, recently NDRC carried out anti-monopoly investigations into milk powder manufacturers and imposed fines on multiple offenders. When combined this announcement with the second instance court’s decision on Beijing Rui Bang Co., Ltd that was released last week by Shanghai Higher People’s Court, we have seen a sharp difference between NDRC and Chinese courts’ understanding of Article 14 of the Anti Monopoly Law. Therefore, if the punished milk powder manufacturers file an administrative lawsuit against NDRC’s fines, the Chinese court may not necessarily agree with the commission’s decision nor hold the punishment to be legal.

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Can Prior Rights in a Business Name Counterfeit With a Subsequent Trademark Right?

Abstract: trademark holder is not necessarily entitled to prevent others from using its trademark into a business name because operation method needs to be judged. On the contrary, consideration upon prior right of business name does not just depend on first registration but on operation methods.

(By Luo Yanjie)Using another’s registered trademark as a business name is a common phenomenon of copycat brand names in China. In today’s post we would like to introduce a typical case to you. Relying on the fact that the business name “凯伦 Kanren” was registered earlier than that of the trademark, the court determined the defendant did not infringe upon the exclusive rights in the trademark. In the author’s opinion, the ratio decidendi is worth further discussion:

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Why Johnson & Johnson’s Limitation on Resale Prices Constitute a Monopoly Agreement?

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(By You Yunting) Yesterday, we posted on our blog an article titled, Why Did the Court Not Rule in Accordance With Article 14 of the Anti Monopoly Law in order to introduce the first legal issue in Johnson’s limitation on resale prices litigation. Today, we will continue our introduction regarding why the Shanghai court determined that Johnson’s limitation on resale prices constituted a monopoly agreement, as well as commentary on an extract from court’s decision.

In this post, the “appellant” and “plaintiff” both refer to the “Beijing Rui Bang Yong He Science and Trading Co., Ltd” while “appellee” and “defendant” refers to “Johnson & Johnson Medical Ltd”.

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Foreign Enterprises’ Criminal Risk Prevention in China

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(By Ding Jinkun) Recently, Glaxo SmithKline, UCB and many foreign pharmaceutical giants are being investigated for their involvement in economic crimes. The entire pharmaceutical industry is involved into this investigation, stated-owned pharmaceutical firms included. Thus, it can be seen that the Chinese medical market has developed some deformities. Among the resulting crimes, some specific acts include unlawfully raising the price of medicine and unreasonably requiring consumers, particular patients, to pay “perks” for the lawbreakers in the form of small fees.

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Why Did the Court Not Rule in Accordance With Article 14 of the Anti Monopoly Law? Part II

(By You Yunting) August 1, 2013 was the fifth anniversary of the enactment of China’s AntiMonopoly Law. On the same day, Shanghai Higher People’s Courts handed down the first decision that supported a plaintiff’s claim in an anti-monopoly civil ligation in China. The court determined that Johnson & Johnson Medical Co. Ltd action constituted as a vertical monopoly for restricting the minimum sales price, and the company was ordered to make civil compensation for the plaintiff’s loss.

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Full Text of NDRC’s Public Announcement on Milk Powder Manufactures’ Vertical Monopoly of Price Control

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(By You Yunting) According to the latest announcement on Chinese National Development and Reform Commission website, NDRC’s carried out anti-monopoly investigations into milk powder manufacturers and imposed fines. Based on this announcement, we found that there are different views between NDRC and Chinese courts on the understanding of Article 14 of the Anti Monopoly Law. With regard to the court’s understanding that milk powder formula in this case is effective competitive, the milk powder manufacturers shall not the determined as violating the the Anti Monopoly Law even if they conducted price control. Following is our translation for this public announcement.

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Why Did the Court Not Rule in Accordance With Article 14 of the Anti Monopoly Law? Part I

(By You Yunting) August 1, 2013 was the fifth anniversary of the enactment of China’s AntiMonopoly Law. On the same day, Shanghai Higher People’s Courts handed down the first decision that supported a plaintiff’s claim in an anti-monopoly civil ligation in China. The court determined that Johnson & Johnson Medical Co. Ltd action constituted as a vertical monopoly for restricting the minimum sales price, and the company was ordered to make civil compensation for the plaintiff’s loss.

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Why the Anti-Monopoly Law Can’t Cut Price of Infant Milk Formula in China?

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(By You Yunting) According to media reports, China’s National Development and Reform Commission (“NDRC”)’s anti-monopoly investigation into infant milk formula discovered that nine milk powder manufacturers, including Wyeth, announced one after another in early July that they would lower their prices, with an average discount of 11%. At the same time, Wyeth canceled its earlier decision to raise the price of Wyeth S-26 Progress GOLD product, a new product by 4 percent. Some consumers told reporters that salesclerks would first recommend Wyeth S-26 Progress GOLD product, and would only bring out the discounted, original milk formula when asked by the consumer with regards to the discount. The following points should be look at more carefully:

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Plaintiff First Wins Chinese Anti Monopoly Civil Case

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(By You Yunting) The fifth anniversary of enforcement of Chinese Anti Monopoly Law fell on August 1, 2008. Just on this day, Shanghai Higher People’s Courts first supported plaintiff’s claim in anti-monopoly civil case. The court determined that Johnson & Johnson Medical Co. Ltd constitutes a vertical monopoly for restricting on the minimum sales price and shall make civil compensation on plaintiff’s loss.   Past essays on this website have introduced the first instance judgment on this case made by Shanghai No.2 Intermediate Court; the summary of the judgment is as followed: Do All Minimum Price Limits Violate the Anti-trust Law in China?   The plaintiff, Beijing Rui Bang Yong He Science and Trading Co., Ltd. (the “plaintiff”) used to be the dealer of Johnson & Johnson Medical (Shanghai) Ltd. and Johnson & Johnson Medical (China) Ltd. (the “defendants”). Cooperation between the parties lasted for nearly fifteen years, and the distribution contract was renewed each year. On January 2, 2008, the defendants entered into a distribution contract with the plaintiff stipulating that the plaintiff could not sell the product below the price set by the defendants.   On July 1, 2008, the defendants sent a letter to the plaintiff, saying that they would deduct the RMB 20,000 yuan deposit paid by the plaintiff due to the plaintiff’s unlicensed markdown sale. In the meantime, the defendants ordered plaintiff to stop its lower priced sales and stated that the plaintiff’s product supply would be cancelled and that the plaintiff would no longer be the defendants’ dealer.   The plaintiff believed that the defendants’ limit on the minimum sales price has constituted the floor price setting as prohibited in Paragraph 2 of Article 14 in the Anti Monopoly Law, and thereby caused damages to the plaintiff. Basing on these, the plaintiff filed a lawsuit in the court, claiming the compensation.   After the hearing, the Shanghai No.1 Intermediate People’s Court held that the decision on the existence of monopoly agreements as regulated by Article 14 of the Anti Monopoly Law could not only consider whether the undertakings have concluded a monopoly agreement with their trading counterparts that would fix or limit sales prices, but also consider Paragraph 2 of Article 13. This means it is necessary to further check whether the agreement excludes or limits competition. Considering the evidence presented by the plaintiff could not prove the above issues, the court refused all the claims of the plaintiff.   Shanghai Higher Court held after the trial that Anti Monopoly Law shall be applied in the case, since the distribution contract between the plaintiff and the defendants containing clauses restricting the plaintiff to sell the product at a minimum price constitutes such effects of eliminating or restricting competition without clearly sufficient promotion for competition. For these reasons, the higher court determined the distribution contract constituted a monopoly agreement as regulated by Article 14 of the Anti Monopoly Law. Concerning the fact that the defendant took such actions that could be involved in the monopoly as provided in the Anti Monopoly Law, the court determined that those actions concluded a monopoly agreement prohibited by the Anti Monopoly Law and accordingly the defendant shall make compensation for loss to the plaintiff. On these grounds, the higher court reversed the original judgment and decided that the defendant shall make compensation in the amount of RMB 530, 000 yuan to the plaintiff in 10 days. In addition, the higher court refused the other claims made by the plaintiff.   Our lawyers have already obtained the second instance judgment. We would interpret it in the next week’s post.

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Why did Chinese Courts Reject Perfetti’s Counterclaim for Unfair Competition?

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(By You Yunting) Perfetti Van Melle Confectionery (China) Co., Ltd. (“Perfetti”) has a well-known candy named Alpenliebe, whose slogan is “浓浓奶香情 Nong Nong Nai Xiang Qing”. “浓浓 Nong Nong” refers to a strong scent, while “浓浓奶香情 Nong Nong Nai Xiang Qing” in English refers to a “strong milk taste,” i.e., the candy is notable for its rather strong milky flavor. A Zhejiang-based company owned the “浓浓 Nong Nong” trademark under the classification for candies, and filed a lawsuit accusing Perfetti of infringement and unfair competition for its use of that slogan. In today’s post, we will introduce relevant legislation on substantiality and procedure in this particular case.

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Fair Use of a Registered Trademark does not Constitute Infringement

Abstract: fair use of a registered trademark does not constitute infringement, but users shall both have no intent to infringe and accord with the objective facts. The court facing those cases shall apply  Trademark Law to consider the original intention of Trademark Law instead of applying a rigid formula to determine that the infringement shall rely on “whether the results cause confusion”.

(By Luo Yanjie) Generally speaking, using a registered trademark without permission constitutes trademark infringement. However, a few exceptions to the general rule still exist. For example, in today’s post a typical case will be introduced.

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“Passive use” is not equivalent to “Prior use” under Article 31 of the Trademark law

(By Luo Yanjie) Pursuant to Article 31 of the Trademark Law: anyone applying for trademark registration may not damage the existing rights of others obtained by priority, neither may it register, in advance, a trademark that has been used by others and has become influential. In practice, consumers apply a “name” to a product, which can then be considered a kind of “trademark” for the product itself. Is such passive use attributable to prior use? In regard to this legal issue, there are no actual legal provisions speaking to it in Mainland China. However, the answer in today’s post appears to be a resounding no.

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Trademark “Zhuomuniao”: Cancelled for Squatting Though It Has Been Put into Use

(By Luo Yanjie) Abstract: when applying for a trademark, the trademark office will judge the similarity of the submitted trademark based on the International Classification of the Trademark Registration for Product and Service (the “Classification”), but the court does not use this only standard. Even if the court finds that the later trademark application to be similar with the earlier applications, and the trademark office approves the later applied trademark’s application, the earlier trademark holder shall have no right to demand the later user for any damages.

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