Apple Intelligence’s Unauthorized Rollout in China: A Technical Accident or a Deliberate Regulatory Game?
(By You Yunting) In the early morning of March 31, 2026, Apple rolled out Apple Intelligence to some Chinese users whose iPhones had been updated to iOS 26.4, but the rollout was quickly halted. Today, we will examine the potential legal liabilities involved, the likelihood of regulatory penalties, and whether the rollout was merely a technical accident or a deliberate regulatory game.
I. A Three-Hour Unauthorized Rollout of Apple Intelligence in China
In the early morning of March 31, 2026, some users of China-version iPhones running iOS 26.4 discovered that Apple Intelligence had unexpectedly become available on their devices. The “Siri” entry in the Settings menu was renamed as “Apple Intelligence & Siri”. User feedback indicated that models from Baidu’s ERNIE and Alibaba’s Qwen were integrated into Apple Intelligence in China-version iPhones. For visual analysis functions, some users reported that the image recognition technology associated with Google was invoked.