Should L’Oreal Be Responsible for Li Jiaqi’s Live Streaming Incident and Pay to Customers Three Times the Price Besides Refund?

(By You YuntingThe news came from media1 that a recent sale event that Li Jiaqi performed with L’Oreal went awry. In early October L’Oreal announced on weibo that customers in Li Jiaqi’s live streaming room would be offered “the best of the year and get 50 face masks by paying for 20 ones”. Later L’Oreal gave away thousands of coupons at its official Tmall store, causing the final price much lower than the presale price and refused claims of most customers in the live streaming room. Both Li Jiaqi’s and Wei Ya’s live streaming rooms made an statement of stopping cooperation with L’Oreal. I would like to discuss the legal outcome that L’Oreal should have in this case.