(By You Yunting) Abstract: By the “Management Measures of Internet Information Services” (the “Measures”) issued by the State Council, China will carry out a new system of filing and recording to those non-operating Internet information services, namely those services involving the open sharing of information. These websites falling within the measures shall undertake the recording and filing procedures laid out before publishing any and all information. Yet, the situation seems to have undergone some changes with the promulgation of the working draft of the “Management Regulations of Network Publishing Services” (the “Regulations”), wherein most information released onto the network would be deemed so-called “network publishing.” As provided in the Regulations, no matter whether the service is operating or non-operating, the requirements for a Network Publishing Service License (the “License”) shall apply. It can be easily seen that such regulations are being made that are essentially beyond any lawful authorization, and are in fact contrary to rules previously issued by the State Council.
Recently, a sale’s promotion campaign (note: the link is in Chinese) is launched by China e-commerce merchants on Weibo, a twitter like website. On 14th August, Mr. Liu Qiangdong, CEO of 360buy.com made a statement on Weibo that all the major home appliances sold on his website will maintain ZERO gross profit in the coming 3 years, and will also be 10% cheaper than those sold by Sunning and Gome, who are also the major E-retailers in China. Facing the challenge, Sunning (SZSE: 002024) and Gome (SEHK: 493) replied that all their commodities will be cheaper than 360buy.com. After that, both sides announced they will adjust the prices in time to ensure its own prices are lower than the opponent. The quarrel on Weibo triggered a promotion battle between the e-retailers, and after the 1st day of fighting, 360buy.com said the total sales of the day had been over RMB 200 million.