Matters for Attention in the Trademark Opposition

Recently, the Qiaodan Company (Qiaodan is the pronunciation of Michael Jordan’s name), a Chinese domestic sporting goods manufacturer, confronted trademark troubles on IPO in China, because Nike has opposed to 8 trademarks of Qiaodan, claiming that it might lead to the confusion with Nike’s “Air Jordan”. Nevertheless, such opposition was refused by China Trademark Office, and Nike filed no administration lawsuit afterwards.

The opposition filed by Nike to Qiaodan is based on the provision of the China trademark law:

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China Supreme Court’ s Advanced Judge Commented on Microblog Copyright Protection

As reported by Beijing News, Judge Kong Xiangjun, the head of third adjudication division of IPR cases in Supreme People’s Court, stated that the hearing standard of Weibo copyright conflict shall by those for general cyber copyright conflict.

According to the previous judicial interpretation from the Supreme People’s Court, it demanded the court to balance the interest among the oblige, ISP and social public, for one hand the cyber copyright protection shall be strengthened, and also the hearing shall promote the innovation and the business model development to ensure the social public interest.

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The Officer of U.S. Consulate Visited Bridge IP Law Commentary

On 20th December, Mr. Steven Duke （杜史文）, Vice Consul of U.S.A, visited DeBund Law Offices/Bridge IP Law Commentary for the survey on the IPR protection in China.

On the meeting with the Consul, Mr. You Yunting introduced the IPR protection in China and replied the questions interested by the visitor, which mainly include the national treatment of foreign companies in IPR dispute settlement, the destroy of knockoff model through judicial way, the copyright of video-sharing programs, the transaction and transfer of patent, the protection of trade secret and the development of IPR judge and lawyers in China.

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What Has The UGG Trademark Application in China Told us?

—How to Comprehensively Protect Application for Famous Brands’ Trademarks

Recently some Chinese media have reported that many B2C websites such as 360buy are selling the alleged knockoff UGG snow boots. The Deckers Outdoor Corporation (the “Deckers”), the manufacturer of UGG Australia, claims its exclusive ownership of the UGG trademark and those boots promoted and sold in the name of UGG but without its license are counterfeits. In today’s post, Bridge IP Law Commentary would analyze the dispute of UGG trademark by relevant China laws and regulations.

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What If the Patent Infringement Lawsuit Apple vs HTC in China?

Which Chinese authority has the jurisdiction over the patent infringement?

Recently, the International Trade Commission of United State ruled on the patent conflict between Apple and HTC, determining that HTC has infringed the No.647 patent of Apple iPhone and banning the import of HTC’s smart phone with this patent feature from 19th, April, 2012.

For the case, Bridge IP Law Commentary would like to discuss a problem that which authority shall have the jurisdiction over the conflict shall it occurred in China? In fact, there’s no similar administration like ITC in China considering the IPR conflict with foreign products involved, and the administration duty on the infringement combat mainly focuses on the fake patent, namely those products claimed being patented or claiming owning others patent. Although the administration will handle some patent conflicts of unlicensed using, the complicated dispute, like the one between Apple and HTC, is mainly handled by the court.

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Increased Penalty for the IPR Protection after China Criminal Law Revision


As reported, Mr. Jiang Zengwei, the deputy minister of China Commerce Ministry, replied on the press conference on 13th, December that China will enhance the strength of the IPR infringement punishment from 6 aspects, including the completion on the civil evidence rule and increasing the penalty sum.

The specific measures include to research the revision on the criminal law for the strengthened deterrence with more scientific description on the crime; to draft the current effective measures into the judicial interpretation; to increase the penalty sum as times of the infringing products’ value; to complete the civil evidence rule; to research the increase on compensation; to research the application conditions for the great amount, serious consequence and serious circumstance in the criminal law for the more feasibility of the law.

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Coca Cola Gets the Preliminary Win in the Case of “Qoo” against “Ku Wawa” in China

It was reported by  the Beijing News and Legal Evening Paper that the Beijing First Intermediate People’s Court (“Court”) has sentenced the case Coca Cola charging the infringement of the trademark “Ku Wawa” registered in the against Coca Cola’s copyright of designed trademark “Qoo”, judging that the Trademark Review and Adjudication shall rescind its approval for trademark registration of “Ku Wawa” and make a new decision.

The Court held that the trademark “Ku Wawa” bore no material similarity with  the trademark “Qoo”, which however was registered by Coca Cola in 2001, and for this reason “Ku Wawa” shall not infringe the copyright of “Qoo”. On the other hand, although the registered products of beer of “Ku Wawa” is different from the beverage of “Qoo”, they actually relate in consumers and marketing approaches. Accordingly, the Court decided the trademark “Ku Wawa” constitutes a similar trademark used in the similar products, which could be trademark infringement, and demanded the Trademark Review and Adjudication Board cancel “Ku Wawa” and make a new decision.

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Could the Unregistered Trademark be Legally Protected in China？

We  have been consulted for many similar cases this year, and most involving the operational difficulties or brand dilemmas that  foreign companies face due to trademark squatting. These unregistered trademarks could also be legally protected in certain situations, though normally the trademarks shall be first administratively approved for legal registration. Today, Bridge IP Law Commentary will introduce to you the matters related to unregistered trademarks.

I. The reputed unregistered trademark

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Matters for Attention in Trademark Refusal Review in China

It is reported that the British Lotus who will adopt “路特斯”, the transliteration of Lotus in Chinese, as its local brand in China due to a Chinese domestic company first registered the trademark of “Youth Lotus”. It’s also mentioned in the report that British lotus lost the trademark though it should have the chance to get it through the trademark refusal review. Today, Bridge IP Law Commentary will introduce you the system of review on the trademark refusal in China.

As regulated in the Article 32 of China trademark law:

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How to Apply for the Trademark Record in China Custom

Highlight: You could get to know the effective way of combating infringing product by trademark record in China custom in today’s post.

As reported by xinhuanet.com, the first instance of the knockoff brand product case with the biggest amount involved in recent was heard. The suspect of the case purchased the knockoff LV, Adidas, LACOSTE and other brand products for export, afterwards the knockoffs were detained for the suspicious infringement basing on the recorded trademark by the customhouse after the inspection, and finally the products were appraised fake with the market value of more than 230 million yuan.

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National Copyright Administration of People’s Republic of China is Ready to Make New Standards for Authors’ Remuneration

According to the China Culture Daily, it is reported that the person in charge of the administration department of the National Copyright Administration of People’s Republic of China ( “ National Copyright Administration”)recently states that they are positively preparing for the revise of new standards for authors’ remuneration, and investigation and survey will be carried in the near future among relevant authors, users of works and industry associations to ask for various advices and adapt standards for authors’ remuneration timely, for the purpose of better protecting the rights and interests of the authors, further encouraging the authors’ creation enthusiasm as well as taking account of the balance between the interests of the copyright owners and users.

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The Easy Way to Reduce the Cost of International Trademark Application

—on the Madrid trademark registration in China

Highlight: the essay focuses on the advantage of the Madrid International Registration of Trademark and its application in China.

Recently, the symposiums on the effective trademark registration in Madrid System have been held by WIPO in several cities in China (related news 1 & 2). The System could provide the applicant, including the foreign investors in China, a cost effective and efficient way for trademark registration. Bridge IP Commentary today will show you the way to file the application under the system in China.

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McDonald’s Lost the First Instance of the Trademark Administrative Lawsuit against Wonderful

We once reported the administrative refusal on Mcdonald’s opposition on Wonderful’s trademark (the W trademark) which is similar to Mcdonald’s “M” trademark (you may check the details in How Could McDonald’s Beat Free Rider of Trademark in China?). After that, Mcdonald’s initiated the administrative lawsuit on the refusal.

According to Beijing Morning Post’s report on 10th December, Beijing First Intermediate People’s Court judged on the first instance of the administrative lawsuit, refusing the claims of Mcdonald’s.

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Common Problems Concerning the Notarization of Internet Evidences in China

Recently, Judge Gao Fei, from Dongcheng District People’s Court in Beijing, has published an article on the China Press and Publishing Journal, discussing the relevant problems of the electronic evidences of network copyright in China. The article analyzes the four main problems in the evidence preservation of network copyright infringement disputes due to the evidence being intangible and easy to be modified, and it also gives the solution. Bridge IP Law Commentary today will introduce you our interpretation on the article.

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Could Ungranted Movie’ s Copyright be Protected in China？

—Discussion on the Protection over the Prohibited Works by China Laws

Although China is among the few countries attempting to control the ideology, the rule of law is progressing in this country. Currently, the previously unprotected works, like the pornography or ungranted published works, all could be protected by the Copyright Law.

In recent, Shanghai Pudong People’s Court judged an infringement case of the cyber disseminated movie, and in the case the legal owner of the movie, which however has no administrative license for public show, was protected by the judgment and the owner’s claim of compensation was also supported.

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